Nivedita is a UX Designer coming from an academic background of Psychology as well as Design. However, truly believing that she is a storyteller at heart. She is passionate about user centered design solutions, which are brand aligned and a delight to the user. Having worked across multi-disciplinary teams, her spidey-sense ticks off randomly and she sets out to research and explore a range of things from interactive narrations to ethnographic research to the future of various things. Her experience in the Design world has taken her through interesting User Research journeys for different products.